Tapping into the beating heart of the parent, we made an anthemic hero video that showcases the beautiful brevity of parenthood and makes us feel lucky to change those stinky poos.
We layered camcorder and film photography to give Coterie a fresh, sentimental twist. We aimed to play side B of Coterie’s already excellent record.
Our content suite (video and still photography) was designed to help Coterie resonate beyond its millennial base, reaching those untapped grandparents and relatives, and radiating a nostalgic, can’t-help-but-smile vibe.
Coterie
We got in the sh*t with Coterie because we love brands that love their customers.
When Kanu's Co-Founder Caite had her first baby she wanted to create a case study campaign highlighting the diaper that gave her sky-high mama-confidence.
