PROSPER
Turning a transactional platform into a vibrant, people-first community.
2024
EMPOWERING INDIVIDUALS. FOSTERING CONNECTIONS. EMPOWERING INDIVIDUALS. FOSTERING CONNECTIONS. EMPOWERING INDIVIDUALS. FOSTERING CONNECTIONS. EMPOWERING INDIVIDUALS. FOSTERING CONNECTIONS. EMPOWERING INDIVIDUALS. FOSTERING CONNECTIONS.
Peer-to-peer lending is personal.
We explored what Prosper could look like if the brand felt as human as the service, through illustration, character design, and conceptual UI.
Brand Illustration System
We created custom illustrations showing real people using P2P lending for life goals. Diverse characters, warm palette, approachable style.
Designed to make financial services feel like community.
Conceptual UI Animations
Two illustrative UI mockups showing how the platform could use this visual language in-product.
Developing a Unique Voice
We pushed Prosper's voice to be more approachable by creating bespoke imagery that is both humorous while reinforcing a narrative that shows how P2P lending can help users reach their goals.
Tech products need to explain complexity simply.
Illustration systems + UI concepts help users understand features fast.
Useful when you're launching and need brand consistency across marketing, product, and social.
Disclaimer: Spec work created by Kanu. Not affiliated with Prosper.