WHITE CLAW
2024
To stay #1,
the O.G. seltzer must win
wellness drinkers.
Hard seltzer's original leader evolves from party drink to wellness lifestyle brand.
We explored what that shift could look like through a complete rebrand package: new positioning, packaging, and content built for a health-conscious audience.
WHAT WE MADE
30-Second Brand Film
Live-action footage, text animation, and motion graphics telling White Claw's evolution story. Fast-paced, lifestyle-driven, built for social feeds.
Packaging Redesign
Reimagined can labels with cleaner design language and sustainability-forward messaging.
Social Campaign Assets
9x16 and 1x1 animated graphics for Instagram and TikTok, showing how the rebrand translates across formats.
This project shows what we bring to comprehensive launches: video production, motion design, brand design, and multi-format adaptation.
Spec work. Not affiliated with White Claw.
