HEARTPOP
2026
INTRODUCING:
The world's first pop culture prediction market.
A prediction market built for super fans finally gives pop culture the skin-in-the-game treatment.
We designed and animated HeartPop's first brand film from scratch, UI, 3D, and AI-generated visuals, selling the feeling of finally having a seat at the table.
Every super fan already watches the red carpet like they have something on the line. HeartPop just made it real. We used AI-generated footage to capture the texture of celebrity. Not the faces, the feeling. Flash bulbs. Fabric. The gasp before the envelope opens.
Custom interstitials designed to hit like segment bumpers, giving the video rhythm and a format that scales to every category HeartPop launches.
HeartPop didn't have a product UI yet. So we built one. Custom screens designed to feel like placing a prediction should feel: fast, confident, a little dangerous. The brand's illustrated heart characters show up throughout as category guides, keeping the whole thing playful without losing the stakes.
A brand that only lives on screens is a brand with a ceiling. We pushed HeartPop's heart character into the real world, OOH, event signage, merch mockups, to show what a full integrated campaign looks like when the mascot actually earns its keep.
Imagining HeartPop at the places super fans already are.
